Content Specifications
Display Ad: 728x90 px
Format: .gif or .jpg
File size: 40 kb max
Rich media ads are not compatible with our E-Newsletters. Please note that some servers, such as Microsoft Outlook, do not support animated formats. Include a click-through URL for all e-newsletter ads.
Send e-newsletter ads and click-through URL to ads@beckershealthcare.com
Leaderboard
- Desktop: 728x90 px
- Mobile: 320x50 px
Side Scraper
- Desktop: 300x250 px
- Mobile: 300x250 px
Interstitial
- Desktop: 550x480 px
- Mobile: 350x550 px
Both desktop and mobile sizes are required for your placement. Please include a click-through URL for each ad.
Format: gif or jpg (png and html5 also accepted but back-up gif or jpeg version must accompany the files)
File size: 40 kb max, 30 second run time on animation or 3 animation loops
Send website ads with click-through URL to ads@beckershealthcare.com.
HTML5 & Video Specifications
Max Initial File Load Size: 200 kb
Subsequent Max File Load Size: 100 kb
Max Animation Loops: 3
Max Animation Time: 15 seconds
Minimum 24 fps for video if sending an HTML5 creative, we request that you send a back-up gif or jpeg version.
Size: 220 characters max
Displayed like Becker's articles and will be integrated into the displayed content.
Three text ad zones available. Positioning will remain static and not change.
Send text ad language with click-through URL to ads@beckershealthcare.com
Format: High resolution PDF. All embedded artwork should be at least 300 dpi and in CMYK color format. Other acceptable file formats are tif, eps, or high res jpeg.
Magazine Specifications:
Trim Size: 8.375" x 10.875"
Safety from Trim: 0.25"
Bleed: Positioned 0.125" from Trim
Size
Spread
Full Page
2 Page Frame
2/3 Page Horizontal
2/3 Page Vertical
1/2 Page Horizontal
1/2 Page Vertical
1/2 Page Island
1/3 Page Horizontal
1/3 Page Vertical
1/4 Page Horizontal
1/4 Page Vertical
1/6 Page Horizontal
1/6 Page Vertical
1/8 Page
1/12 Page
Bleed
17" x 11.125"
8.625" x 11.125"
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Trim
16.75" x 10.875"
8.375" x 10.875"
2 - 2.5" x 10.875"
7.5” x 6.75”
5” x 10”
7.5” x 5"
3.75” x 10”
5.125" x 7.5"
7.5” x 3.375”
2.5” x 10”
7.5” x 2.5”
3.75” x 5”
7.5” x 1.66”
3.75” x 3.375”
3.75” x 2.5”
2.5” x 2.5”
Live / Non-Bleed
15.75" x 10"
7.5" x 10"
2 - 2.5" x 10"
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Campaign Timelines
Sample Webinar Timeline
Date
2 months prior to webinar
1 month before webinar
Launch Date - 4 to 5 weeks
1 week prior to webinar
Materials Due
Confirm webinar date and time
Webinar speakers (name, title, headshot)
Promotional copy:
- 100-200 word description of the webinar
- 3-4 bulleted learning points
Date / time for 30 minute practice session
Promotion Begins
- Banner Ads
- Text Ads
- Social Media
3-4 plant questions for Q&A session
PowerPoint presentation slides
Short presenter bios
Client or Becker's
Client
Client
Becker's
Client
Sample Whitepaper Timeline
Date
1 month prior to launch date
2 weeks before launch date
Launch Date
Launch Date - 3 months
Weekly from launch date
Materials Due
Topic area and title of whitepaper
Whitepaper in PDF format
A jpg or png logo
Promotional copy:
- 50-100 word abstract of the whitepaper to appear on our main whitepaper landing page
- In the copy, please include 2-3 bulleted key points that our readers will learn from the paper
Promotion Begins
- Banner Ads
- Text Ads
- Social Media
Hosted on Becker's site
Weekly updated download lists
Client or Becker's
Client
Client
Becker's
Becker's
Becker's
Podcast Campaign Timeline
Date
3 weeks prior to recording
3 weeks prior to recording
1 week prior to recording
1 week after recording
Materials Due
Podcast topic, 2 -3 learning points, interviewee and suggested recording date
Determine if you would like to write podcast questions or have Becker's team write
Edits to suggested interview questions
(if written by Becker's)
Becker's to send edited podcast recording and draft landing page language
Client or Becker's
Client
Client
Client
Becker's
Featured Session Timeline
Date
2 months prior to the event
1.5 months prior to the event
1 month prior to the event
Materials Due
General topic and logo / URL
Session Details for Landing Page
- Title, description (1-2 short paragraphs), learning points (3–4 bullet points), presenter information (name, title, and headshot)
Recording Information
- Final date / time to record the virtual session
- Recording must be completed 2 weeks before live date
Client or Becker's
Client
Client
Client
Advisory Call Timeline
Date
1.5 - 2 months prior to the event
1.5 - 2 months prior to the event
1 month prior to the event
2 weeks prior to the event
2 weeks prior to the event
Materials Due
Confirm advisory board date / time
Confirm advisory board topic and potential questions
Confirm advisory board short teaser, target personas (titles or target accounts)
Becker's typically requires a minimum of 2 weeks to recruit up to 8 participants
Schedule prep sessions to discuss flow of call and final reminders (30 min)
Confirm finalized questions, confirmation of Becker's or client moderator
Client or Becker's
Client
Client
Client
Becker's / Client
Becker's / Client
Executive Roundtable Timeline
Date
1-5 - 2 months prior to the event
1.5 - 2 months prior to the event
1 month prior to the event
2 weeks prior to the event
2 weeks prior to the event
Materials Due
Confirm executive roundtable date
Confirm executive roundtable topic and potential questions
Confirm executive roundtable short teaser and target personas (titles)
Schedule prep sessions to discuss flow of call and final reminders (30 min)
Confirm finalized questions, confirmation of Becker's or client moderator
Client or Becker's
Client
Client
Client
Becker's / Client
Becker's / Client