Content Specifications
Content Specifications

    Content Specifications

    • E-Newsletter Ads

    • Web Display Ads

    • Text Ads

    • Print Ads

    Display Ad - 728x90 px

    Format: .gif or .jpg  
    File size: 40 kb max 

    Rich media ads are not compatible with our E-Newsletters. Include a URL for all E-Newsletter ads.  
    Please note that some servers, such as Microsoft Outlook, do not support animated formats. 

    Send all E-Newsletter ads along with URL to ads@beckershealthcare.com

    Leaderboard - 728x90 px

    In-content - 600x90 px

    Sidescraper - 300x250 px

    Under-content - 500x350 px

    Square button - 125x125 px

    Interstitial - 550x480 px
     

    Please contact your account manager regarding expandable and interstitial specifications. 

    Format: gif or jpg (png and html5 also accepted but back-up gif or jpeg version must accompany the files)  
    File size: 40 kb max, 30 second run time on animation or 3 animation loops 

    Rich media ads are not compatible with our E-Newsletters.  
    Note that our website is a responsive site. Any rich media ads should be compatible across devices, or indicated if they are not compatible upon submission 
    Include a URL for all Website ads.  
    Send all website ads along with URL to ads@beckershealthcare.com

    HTML5 & Video Specifications

    Max Initial File Load Size: 200 kb

    Subsequent Max File Load Size: 100 kb

    Max Animation Loops: 3

    Max Animation Time: 15 seconds

    Minimum 24 fps for videoIf sending an HTML5 creative, we request that you send a back-up gif or jpeg version.

    Size: 220 characters max

    Displayed like Becker's articles and will be integrated into the displayed content.

    Three text ad zones available. Positioning will remain static and not change.

    Include URL with text ad upon submission.

    Format: High resolution PDF. All embedded artwork should be at least 300 dpi and in CMYK color format. Other acceptable file formats are tif, eps, or high res jpeg.  

    Magazine Specifications:   

    Trim Size: 8.375" x 10.875" 
    Safety from Trim: 0.25" 
    Bleed: Positioned 0.125" from Trim

    Size

    Spread 
    Full Page 
    2 Page Frame 
    2/3 Page Horizontal 
    2/3 Page Vertical 
    1/2 Page Horizontal 
    1/2 Page Vertical 
    1/2 Page Island 
    1/3 Page Horizontal 
    1/3 Page Vertical 
    1/4 Page Horizontal 
    1/4 Page Vertical 
    1/6 Page Horizontal 
    1/6 Page Vertical 
    1/8 Page 
    1/12 Page

    Bleed

    17" x 11.125" 
    8.625" x 11.125" 
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    Trim

    16.75" x 10.875"
    8.375" x 10.875"
    2 - 2.5" x 10.875" 
    7.5” x 6.75” 
    5” x 10”
    7.5” x 5" 
    3.75” x 10” 
    5.125" x 7.5" 
    7.5” x 3.375”
    2.5” x 10” 
    7.5” x 2.5”
    3.75” x 5”
    7.5” x 1.66” 
    3.75” x 3.375” 
    3.75” x 2.5” 
    2.5” x 2.5”

    Live / Non-Bleed

    15.75" x 10" 
    7.5" x 10"
    2 - 2.5" x 10"
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    Full Page Ad Guide

    DOWNLOAD NOW

    Campaign Timelines

    • Webinar + Whitepaper

    • Podcast Campaign

    • Featured Session

    • Advisory Call

    • Focus Group

    Sample Webinar Timeline

    Date

    2 months prior to webinar

     

    1 month before webinar

     

     

     

     

     

    Launch Date - 4 to 5 weeks

     

     

     

    1 week prior to webinar

    Materials Due

    Confirm webinar date and time

     

    Webinar speakers (name, title, headshot)

    Promotional copy: 

    • 100-200 word description of the webinar
    • 3-4 bulleted learning points

    Date / time for 30 minute practice session

     

    Promotion Begins

    • Banner Ads
    • Text Ads
    • Social Media

     

    3-4 plant questions for Q&A session

    PowerPoint presentation slides

    Short presenter bios

    Client or Becker's

    Client

     

    Client

     

     

     

     

     

    Becker's

     

     

     

    Client

    Sample Whitepaper Timeline

    Date

    1 month prior to launch date

     

    2 weeks before launch date

     

     

     

     

     

     

    Launch Date

     

     

     

    Launch Date - 3 months

    Weekly from launch date

    Materials Due

    Topic area and title of whitepaper

     

    Whitepaper in PDF format 
    A jpg or png logo 
    Promotional copy: 

    •  50-100 word abstract of the whitepaper to appear on our main whitepaper landing page 
    • In the copy, please include 2-3 bulleted key points that our readers will learn from the paper

     

    Promotion Begins

    • Banner Ads
    • Text Ads
    • Social Media

     

    Hosted on Becker's site

    Weekly updated download lists

    Client or Becker's

    Client

     

    Client

     

     

     

     

     

     

    Becker's

     

     

     

    Becker's

    Becker's

    Podcast Campaign Timeline 

    Date 

    3 weeks prior to recording 

     

     

    3 weeks prior to recording

     

     

    1 week prior to recording

     

     

    1 week after recording 

    Materials Due

    Podcast topic, 2 -3 learning points, interviewee and suggested recording date

     

    Determine if you would like to write podcast questions or have Becker's team write

     

    Edits to suggested interview questions 
    (if written by Becker's)

     

    Becker's to send edited podcast recording and draft landing page language

     

    Client or Becker's 

    Client

     

     

    Client

     

     

    Client

     

     

    Becker's

     

    Featured Session Timeline

    Date

    2 months prior to the event

     

    1.5 months prior to the event 

     

     

     

     

    1 month prior to the event 

    Materials Due

    General topic and logo / URL

     

    Session Details for Landing Page 

    • Title, description (1-2 short paragraphs), learning points (3–4 bullet points), presenter information (name, title, and headshot)

     

    Recording Information 

    • Final date / time to record the virtual session
    • Recording must be completed 2 weeks before live date

    Client or Becker's

    Client

     

    Client

     

     

     

    Client

    Advisory Call Timeline

    Date

    1.5 - 2 months prior to the event 

     

    1.5 - 2 months prior to the event

     

     

    1 month prior to the event

     

     

     

    2 weeks prior to the event

     

    2 weeks prior to the event 

    Materials Due

    Confirm advisory board date / time

     

    Confirm advisory board topic and potential questions

     

    Confirm advisory board short teaser, target personas (titles or target accounts)
    Becker's typically requires a minimum of 2 weeks to recruit up to 8 participants

     

    Schedule prep sessions to discuss flow of call and final reminders (30 min)

     

    Confirm finalized questions, confirmation of Becker's or client moderator

    Client or Becker's

    Client

     

    Client

     

     

    Client

     

     

     

    Becker's / Client

     

    Becker's / Client

    Focus Group Timeline

    Date

    1-5 - 2 months prior to the event

     

    1.5 - 2 months prior to the event

     

     

    1 month prior to the event

     

    2 weeks prior to the event 

     

     

    2 weeks prior to the event

    Materials Due

    Confirm focus group date

     

    Confirm focus group topic and potential questions

     

    Confirm focus group short teaser and target personas (titles)

     

    Schedule prep sessions to discuss flow of call and final reminders (30 min)

     

    Confirm finalized questions, confirmation of Becker's or client moderator

    Client or Becker's

    Client

     

    Client

     

     

    Client

     

     

    Becker's / Client

     

    Becker's / Client

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