IT Executives: Demand Generation Campaigns: Case Studies

SPEAKING OPPORTUNITY

CONTENT SYNDICATION

EXECUTIVE ENGAGEMENTS

More and more, patients are expecting their healthcare experiences to mirror the convenience, autonomy and ease that they feel when shopping online, for example. At your organization, how are you noticing this trend play out in your patient base? What is increasingly seen as table stakes and what continues to be a point of "delight"? How is your organization responding?
What is the role of a technology strategy in meeting these heightened patient expectations? Are there particular challenges or opportunities you've encountered in building such a strategy/meeting these needs?
In your view, how do connected digital environments in healthcare settings support and empower patients? How might this be the case, especially in regards to self-serve tools?
Are there "low-hanging fruit" areas or processes (e.g., patient payments) where organizations can apply self-serve tools? What patient- and operations-level outcomes can organizations expect when they deploy this type of technology? Do you have any examples of best practices, resources or tools that you'd recommend?
In your experience, how can organizations know they're empowering and satisfying patients with their technology offerings? What are the measures/signs? Can you share any success stories or outcomes you've experienced in this area to date?
What do organizations risk in not striving to meet patient expectations and desires for self-serve tools? What else is important for organizations to consider in this approach (e.g., consistency of tools and data)?